Northumberland Wins Prestigious Travel Award
Northumberland brings home the gold in ‘Best UK Holiday County/Destination’ in the prestigious 2018 British Travel Awards. The announcement was made on the 28th November at a glamorous Gala Awards ceremony, held in London and attended by more than 800 travel industry people.
Competition was fierce this year with Northumberland pitted against nine other regions including Cornwall, Peak District, Scottish Highlands, Cumbria & The Lake District. Having been pipped to the winners post by Cornwall for the past four years Northumberland Tourism and Northumberland County Council ran a joint campaign via social media encouraging people to vote for Northumberland.
British Travel Awards’ chief executive Lorraine Barnes Burton said: “Northumberland is to be congratulated on winning Best UK Holiday County/Destination. The British Travel Awards are the only travel industry accolade voted for exclusively by the consumer and the Awards serve to recognise all that is great about travel, as experienced by the travelling public. To win a British Travel Award is a true achievement.”
Jude Leitch, director of Northumberland Tourism, said “Tourism is vitally important to Northumberland, both in terms of employment and economic growth. Winning Gold is great recognition of the hard work and dedication of everyone involved in the industry across the county”.
Cath Homer, cabinet member for Culture, Arts, Leisure and Tourism at Northumberland County Council said “This award is made all the more rewarding as it is the only travel industry accolade which is voted exclusively by the consumer.
“This is a really exciting time for Northumberland and this award will help us show potential visitors from across the UK and further afield just what we have to offer.
“It has taken a lot of hard work and effort by everyone in the industry to get to where we are today and we need to continue to work together to prove why this award is so well deserved.”
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NOTES TO EDITORS
The British Travel Awards is the largest awards programme in the UK created to reward the best companies in travel. The British Travel Awards are easily the most recognisable of all travel industry accolades amongst consumer and industry professionals alike with categories spanning all types of holiday experience – transport, destination, cruise, customer service, holiday extras, and accommodation. The British Travel Awards symbol is the benchmark for excellence when it comes to finding out who really is the best in the business.
The British Travel Awards are funded by the registration fees and patronage of sponsors who have identified the ROI from increased brand visibility and sales opportunities as the consumer and trade audience grows exponentially year-on-year.